The Ultimate Birthday Soundtrack: Why Personalised Songs Are Taking Over Celebrations

Remember the last time you sang “Happy Birthday”? It probably felt a little awkward, slightly out of tune, and lasted all of thirty seconds before everyone awkwardly waited for the cake to be cut.

Now, imagine walking into a room where a song is playing, and the lyrics are entirely about you—your inside jokes, your weird obsession with iced coffee, the time you got lost at a music festival, and how much your friends appreciate you.